The answer behind long-lasting hydration? Hyaluronic Acid!

The answer behind long-lasting hydration? Hyaluronic Acid!


By Carolina Malis  


You hear the term everywhere. From skincare, to supplements and even some makeup brands are using it lately. Hyaluronic acid is without a doubt part of the skincare royalty, and there’s a reason why.


Hydration is one of the main signs of a healthy complexion. In a way, all we do for our skin has a focus on keeping it hydrated. When dehydration takes over, all the other skin struggles we could be facing get worse, reason why in a nutshell, we can’t get rid of acne, wrinkles, dark spots, rosacea, eczema or any other concern if our skin is not hydrated, and here’s where Hyaluronic Acid plays a lead role.


So, first things first, what is this magical ingredient? Hyaluronic acid is a naturally-occurring substance in skin known for its stunning capacity to attract and hold onto 1000x its weight in moisture. Yep, we’re talking real hydration power here, kind of like the superhero constantly working to keep every aspect of skin stable, safeguarded, and constantly renewed.

But Hyaluronic acid is not only hydrating but also humectant, which means it draws moisture from its surroundings, having the ability to help boost hydration for all skin types, which is especially beneficial for dry, dehydrated skin. So, here’s where the real magic happens. Hyaluronic acid has the ability to replenish a lot of moisture, and what we say A LOT, we truly mean it. One gram of HA can hold up to six LITERS of water. I know, right? It’s without a doubt an ingredient you can’t compare to any other.

But as mentioned before, Hyaluronic acid is not only about hydration. Its moisture-binding characteristics are exceptionally important when it comes to skin aging. When we’re young, our skin can hold onto water and retain a balanced amount of moisture, but with time it loses this ability. That’s how we start suffering from loss of firmness and plumpness, and wrinkles start to show up.

The best thing about this 5-star ingredient is you can actually add it to your routine in so many ways and steps. I personally love to use it more than once on a single routine, it’s never enough, you know? Especially with winter taking over. That’s when SRU.MEDIC’s Super Hyaluronic Aqua Kit comes handy. It includes two travel size and two regular size items from the Hyaluronic Acid collection and believe me when I say, I’ve gone through many of these already. These are the products you’ll find in it and what they’re meant to:



A hydrating Hyaluronic Acid Water which penetrates deep into skin to recharge and provide intense hydration to dehydrated complexions with innovative Hyaluronic Acid complex. Enriched with Camu Camu - which is a great source of Vitamin C - to help brighten up dark spots and dull skin for a clear and radiant skin, and also featuring Beta-glucan, which helps boost skin moisture, while improving skin elasticity for youthful looking skin.



A hydrating Hyaluronic Acid Emulsion  formulated with Hyaluronic Acid complex and Ceramide, which provide intense hydration and create a moisture barrier for a long lasting dewy skin. Hyaluronic Acid combined with Ceramide prevents evaporation of moisture, dry and rough skin, while helping to strengthen the skin natural’s moisture barrier. Enriched with Adenosine, it helps boost Collagen production and improve skin elasticity for firmer and younger looking skin.

So yes! If you’re looking to add some hydration boost to your routine, I would definitely think of hyaluronic acid!